Performance-Driven, Heart-Led

Better close rates.
Deeper relationships.
Revenue growth, made easier.

Hi, I'm Jeff.
I work with technology companies and ambitious professionals as an executive coach and fractional operator, focused on revenue growth.

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The Work

Most problems aren't
what they look like.

That's why I work backwards from outcomes, not problems.

When teams chase problems, they look for someone to blame.

When teams chase outcomes, they engage, they adapt, and they learn.

The problems get solved either way.

How I Operate

Clear thinking. Direct conversations. Measurable progress.

My role is to help you focus on what matters, build capability, and make progress sustainable.

Principles in Practice

Operator who coaches.

Formal coach training that shows up in the work — and in dedicated 1-on-1 coaching when that's what's needed.

Ownership-level thinking.

When most of your career is spent reporting to the people who built the business, you see things the way they do.

Systems over symptoms.

Cut through the noise. Find the few things actually shaping performance and fix those.

Capability over dependency.

Stronger individuals build stronger organizations.

Transparency builds trust.

Progress requires honest conversations — delivered in a way people can actually use.

Career Highlights

Strong outcomes across diverse businesses.

Why Me

What it's like to work together.

"I took that advice and went out guns blazing — #1 on my team and #2 in Canada."

— Chris Chun, Intuit (2019)

"A very capable leader, an advocate for the customer base, and a true partner as we re-built our sales organization."

— Jim Schnepp, VP Sales, Trapeze Group (2015)

"Once he has decided on a course of action, he is tenacious in executing and accomplishing those goals."

— Colin McKenzie, General Manager, Trapeze Group (2011)

How to Start

One operator.
Two ways in.

I trained in executive coaching at the graduate level. It shapes how I approach growth, leadership, and decision-making.

Every conversation drives one outcome: clearer priorities and 1–2 practical next moves.

01
FOR AMBITIOUS PROFESSIONALS

Executive Coaching

Structured thinking work, not just conversations.

A clear process to get you unstuck and moving forward.

  • —A deal you can't afford to lose
  • —Conversations you don't know how to have
  • —Teams that aren't working together
  • —Decisions with no clear answer
  • —A project that's going sideways
  • —Pipeline that doesn't convert
  • —Customers quietly churning
02
FOR FOUNDERS, CEOS, AND PE LEADERS

Embedded Execution

For organizations that want to grow without the drama.

I build systems that stop problems from happening.

  • —Forecasts you don't trust
  • —Conversion drops nobody can explain
  • —Systems breaking under growth
  • —A critical project off track
  • —A leadership gap slowing execution
  • —Friction between product, sales, and customers
  • —AI plans that aren't operational
Not sure where to start? Book a free 15-minute call.

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